Croatia Hearing Aid Retailers Market Trends
The size of the Croatia hearing aid retailers market was estimated to be USD 55.51 million in 2024 and is expected to grow at a CAGR of 5.78% from 2025 to 2035. Growing incidence of hear loss among the elderly population, and growing awareness of the need for hearing health are mainly driving the market. With rising life expectancy, more people are moving into older age groups where hearing impairment is more prevalent.
A 2024 European Hearing Instrument Manufacturers Association (EHIMA) report puts the estimate of Croatia's hearing-impaired population at 15.1% in 2022, based on self-reported hearing impairment. This is one of the highest percentages of hearing-impaired people in Europe, counting both those with mild and severe hearing impairments, independent of official disability rating.
In addition, increasing consumer demand for sophisticated medical technology is fueling the market expansion. As the need for advanced medical equipment increases, hearing aids are progressively considered to be essential health care products instead of consumer electronics. This trend drives retailers to advance their product ranges by carrying upgraded models with newer features like Bluetooth connectivity, noise cancellation, and artificial intelligence abilities. Increasing costs of healthcare will improve access to insurance and subsidization of hearing aids, expanding retail sales. The growing experience of the aging population with hearing impairment highlights the call for efficient solutions. Retailers must modify strategies to reach this group and provide tailored services, such as fittings and aftercare care.
The growing national deficit and fiscal policy in the nation are creating a mounting market demand. With the increase in government spending, especially on social welfare programs, disposable income for portions of the population could get better. This shift may be accompanied by greater demand for products related to healthcare, like hearing aids, because more people are financially capable of obtaining treatment for hear impairments. Additionally, significant revenue increases in indirect taxation suggest strong consumer expenditure, and this may serve retailers in the hearing aid business. With benign economic conditions and growth in purchasing power arising from growing employment and wages, sales volumes for these units should increase.
In 2024, the market is led by prominent drivers like revenue performance, wide distributional networks, and big unit sales, which are indicators of financial strength as well as demand by customers.
Pricing Analysis
|
Pricing Analysis |
Pricing Elasticity Insights |
|
Low-End SegmentHeavy commoditization with limited differentiation, price sensitivity remains high. |
Low-EndHighly elastic, with elderly and price-sensitive consumers relying on government subsidies. |
|
Mid-Range SegmentEnhanced connectivity and batteries offered with rechargeable options. |
Mid-RangeModerately elastic, with value-added technological features that balance prices. |
|
High-End SegmentPremiumization driven by integration of advanced features such as AI-driven noise cancellation and IoT integration. |
High-EndInelastic demand with tech-savvy consumers prioritizing innovation and quality over cost. |
Revenue Streams and Business Models in Croatia
|
Emerging Models |
Description |
|
Subscription Model |
Decreased disposable income in Croatia is impacting sales of premium devices, pushing customers toward cheaper alternatives. Companies can address this by offering products and maintenance services through a subscription model, making them more affordable and accessible. This approach also fosters continuous customer engagement with regular updates and maintenance, ultimately lowering service costs over time. |
|
Buying Group Model |
A buying group consists of individuals within an organization who contribute to purchasing decisions, representing various roles. This model enhances revenue share and operational efficiency by pooling resources in advertising, logistics, and technology. It leads to better supplier negotiations, fosters collaboration and knowledge sharing, and helps companies reach new customer bases more effectively. |
|
In-house Insurance Model |
Croatia's mid-level GDP per capita results in moderate purchasing power, making premium devices niche products aimed at higher-income urban consumers. Subsidies and insurance reimbursements are key to promoting hearing aid adoption. Competitor BonTech offers insurance for accidental damage, theft, and extended warranties. Companies can capitalize on this by providing extended warranties or comprehensive insurance plans that cover repairs, loss, and theft. |
Market Concentration & Characteristics
The following chart displays the correlation among market concentration, market characteristics, and market players. The x-axis is used to display the degree of market concentration, varying from low to high. The y-axis is used to depict different market characteristics, such as degree of innovation, merger & acquisition level, effect of regulation, and expansion. The degree of innovation is medium, merger & acquisition level is low, effect of regulation is high, and expansion is medium.
The market has a moderate level of innovation fueled by growing consumer demand for sophisticated auditory solutions, escalating hear health awareness, and a high emphasis on digitalization. For example, BonTech, one of Croatia's top providers, leverages 3D printing technology to produce custom-fit hearing aids and ear molds personalized to specific anatomies in Croatia, where personal devices and customized solutions are sought after. This innovation maximizes comfort, performance, and accuracy, guaranteeing a perfect fit for users.
The level of merger and acquisition activity in the market is currently low, echoing a broader trend witnessed by most emerging markets. The Croatian hearing aids industry is marked by a relatively small number of participants, and this is likely to impede meaningful consolidation attempts typical of more developed markets. Growth potential exists as hear health consciousness rises and the population ages.
Regulatory changes, especially the adoption of the Medical Device Regulation (MDR) and EU recognition procedures for professional qualifications, have had a profound impact on Croatia's market. Additionally, there is increased post-market surveillance, with strict inspections and thorough reporting to HALMED, guaranteeing ongoing safety monitoring.
Some firms are growing their business by entering into new geographical territories to increase the market presence of their company and diversify the product range. Firms like Neuroth Group are proactively growing their presence in Southeastern Europe. Within the last four years, Neuroth outlets in Slovenia, Croatia, Serbia, and Bosnia have nearly doubled in number - more than 40 by the year 2023.
Type Insights
On the basis of type, the receiver-in-the-ear hearing aids segment accounted for the maximum revenue share of 75.32% in 2024 and is anticipated to exhibit the highest growth rate over the forecast period. The segment's growth is driven by increasing consumer preference for discreet, high-performing, and technology-rich devices. RITE models, where the receiver is separated from the microphone and amplifier, offer a more natural listening experience and a more discreet design than older behind-the-ear (BTE) models.
The behind-the-ear hearing aids segment is anticipated to register strong growth in terms of CAGR during the forecast period. Ongoing innovation in BTE devices, including enhanced sound quality, noise reduction, Bluetooth connectivity, and rechargeable batteries, is boosting segmental growth. Furthermore, heightened product launches and approvals will propel market growth.
Technology Insights
Based on technology, the digital segment led the market with the largest revenue share of 94.02% in 2024 and is projected to grow at the fastest CAGR over the forecast period. The digital sector is witnessing notable expansion, fueled by technological innovations and a growing need for high-quality, customizable solutions. Digital hearing aids, which transform sound into a digital signal for processing, provide enhanced sound clarity and feature advanced options like Bluetooth connectivity and mobile app remote control. Moreover, these devices are programmed and adjusted remotely by audiologists, making them particularly attractive to the tech-savvy younger generation that prioritizes convenience and efficiency in their healthcare.
The analog segment is expected to grow at a significant CAGR over the forecast period, driven by cost-effectiveness and simplicity. Analog hearing aids tend to be more budget-friendly compared to digital models, making them a great option for consumers with basic hearing requirements or those seeking cost-effective solutions. In addition, their lower maintenance costs and easy-to-use features make them particularly appealing for older individuals or anyone with mild to moderate hearing loss. Moreover, increasing awareness of hearing loss and its effects on health and well-being contributes to growth in this segment.
Key Companies & Market Share Insights
The market is highly consolidated, dominated by three major national chainsNeuroth, Microton doo, and BonTech.The remaining market share is fragmented, consisting of independent audiologists and smaller retail groups. Key players are adopting growth strategies to enhance their market presence, including collaborations and mergers & acquisitions.
Key Companies In Croatia Hearing Aid Retailers Market
- Neuroth
- Microton doo
- BonTech
- Hearing aids Krklec
- Elton
- Mijeton
Recent Developments
-
In February 2023, The Neuroth Group announced its plan to expand its operations across Southeastern Europe. The expansion strategy includes the addition of new hearing centers in Bosnia and further plans to open facilities in neighboring countries such as Serbia and Croatia. This approach reflects Neuroth's commitment to providing accessible hearing solutions across the region, catering to an increasing demand for high-quality audio logical services.
Croatia Hearing Aid Retailers Market Report Scope
|
Report Attribute |
Details |
|
Revenue forecast in 2025 |
USD 59.08 million |
|
Revenue forecast in 2030 |
USD 78.25 billion |
|
Growth rate |
CAGR of 5.78% from 2025 to 2035 |
|
Base year for estimation |
2024 |
|
Historical data |
2018 - 2023 |
|
Forecast data |
2025 - 2035 |
|
Quantitative units |
Revenue in USD million/billion and CAGR from 2025 to 2035 |
|
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
|
Segments covered |
Type, technology |
|
Country scope |
Croatia |
|
Key companies profiled |
Neuroth; Microton doo; BonTech; Hearing aids Krklec; Elton; Mijeton |
|
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
|
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
Croatia Hearing Aid Retailers Market Report Segmentation
Type Outlook (Revenue, USD Million, 2018 - 2035)
-
-
In-The-Ear Hearing Aids
-
Receiver-In-The-Ear Hearing Aids
-
Behind-The-Ear Hearing Aids
-
Canal Hearing Aids
-
-
Technology Size Outlook (Revenue, USD Million, 2018 - 2035)
-
Digital
-
Analog
-
Related Reports
FAQ'S
For a single, multi and corporate client license, the report will be available in PDF format. Sample report would be given you in excel format. For more questions please contact:
Within 24 to 48 hrs.
You can contact Sales team (sales@marketinsightsresearch.com) and they will direct you on email
You can order a report by selecting payment methods, which is bank wire or online payment through any Debit/Credit card, Razor pay or PayPal.
Discounts are available.
Hard Copy