Two-Wheeler Integrated Display Market - Global Industry Size, Share, Trends, Opportunity and Forecast, 2016-2026, Segmented By Vehicle Type (Scooter/Moped, Motorcycle), By Display Size (<5”, 5”-10”, >10”), By Display Technology (LCD, TFT-LCD, OLED), By Demand Category (OEM vs Replacement), and By Region

Two-Wheeler Integrated Display Market size

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The global two-wheeler integrated display market is experiencing strong growth, driven by increasing demand for advanced features and technology in two-wheelers. The market is projected to see significant expansion, with estimates ranging from USD 167.14 billion in 2024 to USD 272.48 billion by 2032, at a CAGR of 6.3%. 

This growth is fueled by factors like technology advancements, enhanced rider experience, and increased demand for safety features. 

Global two-wheeler integrated display market is expected to expand at a rate of steady CAGR during the forecast period,
The increase in the sale of two-wheelers and growing awareness regarding passenger and vehicle safety are the key drivers propelling the demand for the global two-wheeler integrated display market during the forecast period.

Two-wheeler integrated display improves the safety and comfort of the rides in order to streamline the overall driving experience while driving the two-wheeler vehicles. All the important two-wheeler data is provided directly to the rides with outstanding clarity. The data is organized in easy and creative form to keep the rider highly knowledgeable about the vehicle parameters like vehicle speed, vehicle warnings, chosen gear while driving. Market participants are introducing innovative products that can operate in extreme weather conditions and riding scenarios to increase the sales of the worldwide two-wheeler integrated display market over the next five years.

Booming Automotive Industry Drives the Market Demand

The change in the demand for car ownership by the consumers and the growth in the sales of cars across the world is the key driving factor propelling the two-wheeler integrated display market demand. The cost of the two-wheelers and the growth in the spending power of the consumers are impacting the demand for the global two-wheeler integrated display market during the forecast period. The strong demand for two-wheelers in developing nations like India, China owing to their ease of maneuverability through the congested traffic as well as their affordability plays a major role in propelling market growth. The growth in production of two-wheelers and favourable government policies to promote local production for strengthening their nation's economy is likely to build enormous potential for the global two-wheeler integrated display market during the next five years.

Ongoing Technological Advancements Spurs the Market Demand

Market players are investing heavily in premium to add innovative features to the two-wheelers to enhance the experience and safety of the rider while traveling on two-wheeler vehicles. Market players are offering personalized, integrated display devices that can be tailored with regard to layout, functionality, and dimension as per the needs of the riders, which is anticipated to drive the sales of the global two-wheeler integrated display market. The application of newer smartphone screens that reflect minimal light and hence are more readable in the dark or too much sun exposure makes the product extremely coveted among two-wheeler commuters. New product display is more readable and safer to ride with by applying the technology wherein a thin layer of the liquid layer is utilized to bring the display and glass close together. Robert Bosch GmbH announced an integrated connectivity cluster with features such as optical bonding, anti-reflection, and anti-clarity and mySPIN for two-wheelers that supports the connectivity with smartphone devices to enhance the riding experience along with offering innovative features for smooth features driving experience.

Increasing Consumer Awareness About Vehicle Safety Fuels the Market Growth

The increase in the frequency of road accidents and the high rate of death of individuals while traveling is generating demand for products that protect the riders while traveling. The presence of an integrated display unit in the two-wheelers provides the necessary information at a glance to the driver, hence reducing the scope for distraction while traveling. These also offer real-time information on road conditions and dangerous areas to get help ready for preventing road accidents.

Market Segmentation

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The worldwide two-wheeler integrated display market is classified based on vehicle type, display size, display technology, demand category, regional distribution, and competition landscape. The market is categorized into scooter/moped and motorcycle based on the vehicle type. The market is categorized into <5", 5"-10" and >10" based on the display size. The market is categorized into LCD, TFT-LCD and OLED based on the display technology. Depending on the demand category, the market is divided into OEM and replacement. The market analysis further examines regional segmentation to formulate regional market segmentation, segregated between Asia-Pacific region, North American region, European & CIS region, South American region, and Middle East & African region.

Market Players

Robert Bosch GmbH

DENSO CORPORATION

Visteon Corporation

Nippon Seiki Co., Ltd.

Continental AG

Panasonic Corporation

Harman International Industries Inc.

Yazaki Corporation