Global Automotive Smart Display Market, By Vehicle Type (Passenger Cars and Commercial Vehicles), By Display Technology (LCD, TFT-LCD and Others), By Display Size (3”-5”, 6”-10” and >10”), By Level of Autonomous Driving (Conventional and Semi-Autonomous), By Company and By Geography, Forecast & Opportunities, 2027
Published Date: May - 2025 | Publisher: MIR | No of Pages: 320 | Industry: Automotive | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationGlobal Automotive Smart Display Market size
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Global automotive smart display market is projected to reach USD 9.98 Billion by 2027 at a CAGR of over 12% in value terms owing to increasing adoption of automotive displays, growing consumers demand for enhanced user experience & comfort features and increasing trend for integration of smart phones with vehicles.
In 2021, based on display size, the 6”-10” display size has the largest market share due to consumers preferences for large display applications and it is expected that the demand for large display is expected to increase over the next five years. The demand for smart display market is largest in APAC region due to maximum demand for vehicles in the region and the production of the vehicles in the region is major factor for the largest market share.
Key Market Challenges
High Manufacturing and Development Cost
Designing cutting-edge automotive smart displays requires heavy investment in research and development, along with producing high-quality, long-lasting components. The expense of incorporating features such as high-definition resolution, touch sensitivity, voice recognition, and advanced connectivity into displays can be out of the question for automakers, particularly for low-budget and mid-range vehicle models. Intelligent displays typically need complex systems to function effectively under the various conditions found in cars, including changing temperatures, vibrations, and lighting. Such high costs tend to be transferred to customers, which may constrain the use of these technologies in lower-cost vehicle segments. The dilemma for producers is how to reconcile innovation with cost-efficient manufacturing to make such displays available in all vehicle segments.
Driver Distraction and Safety Issues
One of the biggest challenges the automotive smart display market poses is the risk of driver distraction. As screens continue to increase in size and interaction, the threat exists that they will divert driver attention away from the road. Although the screens can enhance driving, they could also have a safety cost if not developed sensibly. Facilities like touchscreens, voice command, and gesture interfaces can become distracting if not intuitive or demanding too much user interaction. The auto industry has to address this by having safeguards such as limiting some features when driving, implementing haptic feedback, or making displays that limit driver distraction without sacrificing useful information. Providing assurance that smart displays make safety better without themselves being a threat is a challenge of prime importance.
Integration Complexity with Other Vehicle Systems
Car smart displays must integrate easily with other car systems, such as infotainment, navigation, ADAS, and climate control systems. Integrating may be complicated, since every system possesses its own specifications, software, and hardware requirements. The difficulty is in making sure that these displays coexist with other onboard technologies without performance loss or compatibility problems. As cars become more connected systems, manufacturers must make sure their displays can handle future software updates and integration with new technologies. Any integration failure could result in system failures or a suboptimal user experience, which could slow the adoption of these next-generation displays.
Segmental Insights
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Display Technology Insights
The LCD segment was the leader in the automotive smart display market because of its affordability, flexibility, and better quality in providing clear, high-definition images. LCDs are a well-developed and mature technology that has been largely applied across different vehicle systems, such as infotainment, navigation, and clusters. LCDs give great color reproduction, wide viewing angles, and high brightness, which make them perfectly suited for automotive usage where visibility and clarity are predominant, even in direct sunlight.
Their ability to fit into various screen sizes and arrangements, ranging from dashboards to big screens, is popularizing LCDs across a broad range of applications. Their potential to embed touch functionality in LCD panels adds to their attractiveness for infotainment and ADAS applications. Their scalability and comparatively affordable production cost also render the technology an advantage for car manufacturers looking to provide enhanced, feature-laden displays at a reasonable cost.
Technological innovations in LCD technology, including the availability of full HD and 4K resolution screens, have contributed immensely to their popularity in the automotive segment, providing better and clearer pictures. The trend towards digitalization in cars and the increasing desire for in-car entertainment and connectivity options is keeping LCDs dominant in the car smart display segment. These considerations altogether make LCD the dominant technology on the market with a solid footing in both luxury and mass-produced cars.
Regional Insights
North America led the region in the automotive smart display market based on a combination of factors including technological innovations, strong consumer demand, and extensive automotive industry presence. The region includes a number of dominant automakers and suppliers who are focused on leading-edge technologies, such as advanced display systems for infotainment, navigation, and driver assistance. As North American automakers invest more in creating an improved in-car experience, demand for intelligent displays keeps escalating, with aspects such as touchscreens, voice recognition, and embedded connectivity now common in newer vehicles.
The speedy adoption of electric vehicles (EVs) and autonomous driving technology in North America is also among the major factors driving the demand for smart display solutions. EVs need complex display systems to handle and display important information to drivers in real-time, and this further enhances the growth of the market. North America is characterized by a high rate of consumer acceptance of new technologies, and this encourages the demand for smart display solutions in vehicles.
The area has an established research and development (R&D) infrastructure that facilitates ongoing innovation in automobile technologies, including smart displays. Technology firms have partnered with car manufacturers, and as a result, vehicles have come to be equipped with high-definition, multi-functional, and connected displays. The increased move towards digitalization and connectivity in automobiles means North America still remains ahead of others in embracing and implementing automobile smart display technologies.
Recent Developments
- In 2024, LG Display is revolutionizing automotive technology with its advanced display solutions, showcased at CES. As software-defined vehicles (SDVs) evolve, LG introduces innovative features like ultra-large, customizable screens that enhance both driver and passenger experiences. Their displays, including foldable and transparent options, redefine interior spaces, providing entertainment, workspaces, and luxurious environments. With eco-friendly, high-performance OLEDs and V2X communication displays, LG is leading the way in shaping future mobility trends.
- In 2024, Rivian has unveiled a bold new infotainment update for its R1S and R1T models, introducing a cel-shaded, cartoon-like user interface. This design, which replaces the previous glossy, photorealistic look, offers a vibrant and high-contrast aesthetic that's both visually engaging and processor-friendly. The update, delivered via mandatory over-the-air updates, enhances the driving experience with fun animations and a clean, intuitive layout.
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In January 2024, BOE showed its 45-inch 8K borderless smart in-car screen at CES. The Geely Galaxy E8 featured the world’s first 45-inch 8K smart dashboard, designed for both driver and passenger. BOE also unveiled a higher-res Oxide Mini LED version with improved responsiveness. The display included custom curved glass from Corning.
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Tesla's upcoming Cybercab is set to feature the largest screen ever installed in a Tesla vehicle, with a 21-inch touch display. This innovation aims to enhance the in-vehicle experience by providing a larger, more immersive interface for passengers. The Cybercab, revealed on October 10, 2024, is designed as a two-seater with a minimalist interior, including a large screen and three control buttons. It relies on computer vision and has a camera layout similar to the Model Y or 3. The vehicle is expected to be available for production in 2026, with a target price under USD 30,000.
Key Market Players
- LG Electronics, Inc
- Samsung Display Co., Ltd
- Panasonic Corporation
- Denso Corporation
- Continental AG
- Visteon Corporation
- Yazaki group
- Alpine Electronics, Inc
- NXP B.V.
- FORVIA
Key Target Audience
- Automotive Smart Display manufacturers
- Automobile OEMs
- Automotive display panel manufacturers
- Raw material suppliers
- Research Institutes
- Associations, organizations, forums and alliances related to Automotive Smart Display.
- Industry associations
- Market research and consulting firm.
The study is useful in providing answers to several critical questions that are important for industry stakeholders such as
|
Attribute |
Details |
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Base Year |
2021 |
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Historical Data |
2017 – 2020 |
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Estimated Year |
2022 |
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Forecast Period |
2023 – 2027 |
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Quantitative Units |
Revenue in USD Million, Volume in Units and CAGR for 2017-2021 and 2022E-2027F |
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Report coverage |
Revenue forecast, volume forecast, company share, competitive landscape, growth factors, and trends |
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Segments covered |
· Vehicle Type · Display Technology · Display Size · Level of Autonomous Driving |
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Regional scope |
North America; Europe; Asia Pacific; South America; Middle East & Africa |
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Country scope |
United States, Mexico, Canada, China, India, Japan, South Korea, Australia, Germany, France, United Kingdom, Italy, Poland; Austria, Romania, Netherlands, South Africa, UAE, Saudi Arabia, Qatar; Brazil, Argentina, Colombia; |
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Key companies profiled |
Panasonic Corporation, Magna International Inc., Valeo SA, Kyocera Display Corporation, Continental AG, Robert Bosch GmbH, Delphi Automotive PLC, Nippon Seiki Co. Ltd., Visteon Corporation, Yazaki Corporation. |
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Customization scope |
10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
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Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
|
Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
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