North America OTR Tire Market Segmented By Vehicle Type (Mining Vehicles, Construction, Agricultural Vehicles, Others), By Demand Category (OEM, Aftermarket), By Tire Construction Type (Radial, Bias), By Country (United States, Canada, Mexico), Competition, Forecast & Opportunities, 2018- 2028F
Published Date: April - 2025 | Publisher: MIR | No of Pages: 320 | Industry: Automotive | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2024-2028 |
| Market Size (2022) | USD 3.2 billion |
| CAGR (2023-2028) | 6.3% |
| Fastest Growing Segment | Construction |
| Largest Market | United States |
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Market Overview
North America OTR Tire Market has been valued at USD 3.2 billion in 2022 and is expected to forecast strong growth during the forecast period with a CAGR of 6.3% during 2028.
A tire is a tough, elastic rubber covering secured to the wheel rim. Wheels of a rolling vehicle are cushioned by tires, which also offer a gripping surface for traction. Most car tires are pneumatic, i.e., air is filled under compression in the tire. Additionally, steering, braking, and turning are facilitated by the tires, thereby improving the general driving performance. So, in a bid to enhance performance as well as provide a smooth running vehicle, the customer must select the right tire. The North America Tire Market is developing at a fast pace because of the growth of the American automotive industry and higher demand for OTR tires. Moreover, it is expected that with rise in fleet size of the vehicle, there will be a boost in demand for tire in upcoming years.
Key Market Drivers
Increasing Construction and Industrial Activities
With more infrastructure projects and large-sized construction projects awaiting them, there is a surge in the requirement of construction machinery for material handling. Both old and new firms need to boost production to advance the country. The infrastructure in America needs all the roads, water supply system, railways, and other structures to be redesigned and built all over again. The US government is planning to invest 1.5 USD trillion in infrastructures to recreate the destroyed infrastructure. With increasing irrigation and mining operations and increasing numbers of road construction projects, the construction sector is driving the development of the construction industry, which in turn drives the development of the OTR tire sales in North America. Overall, with the merging of increasing infrastructural activities, and mining activities, OTR tire sale growth is increasing in North America throughout the forecast period.
Mining and Quarrying
The mining industry's reliance on large haul trucks and heavy machinery creates a consistent demand for robust OTR tires that can handle the weight and abrasive conditions of mining operations.
Agriculture and Farming
The agricultural sector requires OTR tires for tractors, combine harvesters, and other machinery used in cultivating and harvesting crops.
Key Market Challenges
Fluctuation in Manufacturing industry and Environmental Regulations
One of the biggest issues that the manufacturers of OTR experienced during the pandemic was a dearth of orders placed for off the road vehicle models, which affects the OTR replacement tire market. Besides the above-mentioned issues, one of the biggest issues affecting the worldwide OTR tire market is increasing demand for environmental compliance provided by the government in North America. North American governments are implementing tough emissions standards for commercial vehicles, which boosts the demand for green tires. North American manufacturers and fleet operators have to comply with the government's regulations while maintaining maximum productivity. Therefore, the overall OTR tire replacement tire market is expected to expand in North America.
Harsh Operating Conditions
OTR tires must withstand extreme conditions, including heavy loads, abrasive surfaces, and challenging terrains. Developing tires that can deliver consistent performance under these conditions is a significant challenge.
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High Costs
OTR tires are designed for heavy-duty applications, which can lead to higher manufacturing costs. These costs are passed on to customers, making it crucial to balance performance and cost-effectiveness.
Supply Chain Disruptions
The global nature of the tire industry means that supply chain disruptions, such as raw material shortages or transportation challenges, can impact the availability of OTR tires.
Key Market Trends
Development Of Advanced Technologies and Safety Features
The demand for OTR tires is increasing with heavy machinery like bulldozers and excavators, and loaders. The need for remodeling and refurbishing construction projects in residential as well as commercial sectors is one of the key drivers for the growth of the market in North America. Besides, OTR tires are being utilized more and more in tractors and combines, sprayers and harvesters, irrigation equipment for farm work like field tillage and weed management, animal handling and material hauling. Sales of all-terrain vehicles (ATVs) are also growing in the region as ATVs are becoming popular for recreational activities and adventure sports. Overall, the above trends and advancements suggest that the North America OTR Tire Market development is likely to increase at a greater rate in the future.
Technology Integration
OTR tire manufacturers are incorporating advanced technology into tire designs, such as improved compounds, reinforced casings, and innovative tread patterns to enhance durability, traction, and wear resistance.
Sustainability and Efficiency
Growing environmental concerns and efficiency requirements are prompting manufacturers to develop OTR tires that offer reduced rolling resistance, longer lifespan, and improved fuel efficiency.
Smart Tire Technology
Integration of sensors and monitoring systems in OTR tires allows operators to track tire performance, pressure, and temperature, leading to better maintenance practices and reduced downtime.
Segmental Insights
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Vehicle Type Insights
The North America Off-The-Road (OTR) Tire Market by vehicle type consists of a mixed landscape that accommodates specialized demands across industries. In the segment of mining vehicles, OTR tires have a critical function of supporting the massive haul trucks and equipment utilized for mining activities. The tires are required to withstand heavy loads and traverse difficult terrains, making durability and traction essential. The construction equipment category is dependent upon OTR tyres for bulldozers, excavators, and loaders, maintaining optimal performance for construction projects and infrastructure work.
OTR tires for construction equipment focus on stability, wear resistance, and rugged surface handling capability. Agricultural equipment, such as tractors and combine harvesters, require OTR tires that can traverse fields and offer traction on various soil conditions. Agricultural OTR tires focus on low soil compaction, effective grip, and puncture resistance. The "Others" segment includes a variety of applications, such as forestry equipment, industrial equipment, and even military equipment.
Each of these uses poses individual challenges, ranging from traversing thick forests or offering dependable mobility for military usage. The segmentation highlights the multi-faceted nature of OTR tires, designed to respond to the special requirements of businesses that depend on heavy equipment to achieve different goals. As industries and technology improve, OTR tire manufacturers continue to develop new products, making specialized solutions that improve productivity, durability, and efficiency in mining, construction, agriculture, and other industries, driving the growth and resilience of the North America OTR Tire Market.
Demand Category Insights
The North America Off-The-Road (OTR) Tire Market, based on demand category, is indicative of the different inclinations of original equipment manufacturers (OEMs) and the aftermarket. In the OEM segment, OTR tire manufacturers work closely with equipment makers to provide tires as original fitments for new equipment. The tires are carefully crafted to address specific performance demands, ensuring the best compatibility and performance. OEM demand is heavily influenced by variations in construction, mining, and agricultural machinery production.
In the aftermarket segment, OTR tires are in demand for maintenance and replacement. When machinery grows old or experiences wear, tire replacement is necessary, and this stimulates aftermarket demand. The aftermarket also provides a convenient channel for customers looking for custom tire solutions or upgrades to current equipment. Both OEM and aftermarket segments are of crucial importance to the North America OTR Tire Market, with the cyclical nature of heavy machinery industries and the constant necessity for tire replacement and upgrade. With technological improvements continually influencing tire design, producers serve both segments, providing access to high-quality, long-lasting, and technologically advanced OTR tries in order to meet the varied requirements of original equipment manufacturers and aftermarket buyers.
Country Insights
The United States is a major player in the North America OTR tire market due to its robust construction, mining, and agricultural sectors. Infrastructure projects and mining activities drive demand for OTR tires in this region. Furthermore, Canada's mining and natural resource industries contribute to the demand for OTR tires. The country's vast landscapes and remote locations necessitate reliable heavy machinery equipped with durable tires.
Recent Developments
- Bridgestone Corporation announced plans to investUSD 60 million in 2022 to expand its manufacturing plant at Bridgestone Group,LLC, in the town of Bridgestone, Texas. This expansion will result in animmediate boost in operational activity with new mixing operations to beimplemented.
- Titan International Inc., in 2022, entered into a3-year contract to supply agricultural wheels and tires produced in Titan'splants in North America, South America, and Europe to CNH Industrial'smanufacturing facilities.
- Bridgestone Corp. in 2022, announced the initiationof a Joint Research and Development project to achieve the social deployment oftechnologies for chemical recycling that enable accurate pyrolyzing of usedtires.
Key Market Players
- Bridgestone Corporation
- ContinentalAG
- CooperTire & Rubber Company
- TitanInternational Inc.
- Michelin
- NokianTyres plc
- TheYokohama Rubber Co Ltd.
- Toyo Tire Corporation
- Trelleborg AB
- Pirelli & C. S.p.A.
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By Tire Construction Type |
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