Media Monitoring Tools Market Size - By Media Type (Print, Broadcast, Online, Social-Media), By Deployment Model (Cloud, On-Premises), By Enterprise Size (SMEs, Large Enterprises), By Component (Software, Service), Industry Vertical & Forecast, 2023 – 2032
Published Date: April - 2025 | Publisher: MRA | No of Pages: 240 | Industry: Media and IT | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationMedia Monitoring Tools Market Size
Media Monitoring Tools Market size was USD 3.5 billion in 2022 and is expected to register a CAGR of 14% during the forecast period from 2023 to 2032. As the use of online platforms and social media has increased, people and entities are interested in tracking their online reputation and monitoring mentions, conversations, and opinions on different digital channels.
To obtain primary research reports
Download Sample Ask for Discount Request Customization
For example, Google Alerts is a free tool by which you can create alerts on certain keywords or phrases and get email updates whenever these keywords are used online. Mention is a paid tool, which provides additional features than Google Alerts, including the option to monitor mentions across various social media sites, forums, and blogs. It also offers sentiment analysis, so you can find out what people feel about a brand.
| Report Attribute | Details |
|---|---|
| Base Year | 2022 |
| Media Monitoring Tools Market Size in 2022 | USD 3.5 Billion |
| Forecast Period | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR | 14% |
| 2032 Value Projection | USD 12.3 Billion |
| Historical Data for | 2018 to 2022 |
| No. of Pages | 300 |
| Tables, Charts & Figures | 366 |
| Segments covered | Media Type, Deployment Model, Enterprise Size, Component, Industry vertical |
| Growth Drivers |
|
| Pitfalls & Challenges |
|
What are the growth opportunities in this market?
Companies are realizing the importance of maintaining a positive brand image. Media monitoring tools help them track mentions, assess sentiment, and respond promptly to both positive and negative discussions. Citing an instance, Starbucks used media monitoring tools to track mentions of its brand on social media after it closed its stores in 8,000 cities in the US for racial bias training in June 2020. The company used the data to identify and address negative sentiment and to amplify positive stories about its commitment to racial equity.
Figuring out what people are really feeling from what they write and getting the full picture of what's being said can be tricky for computer programs. If they get it wrong, it can lead to us making bad choices. So, it's important for these programs to keep getting better at understanding language. This can affect how many people want to use them. Also, people are getting more and more worried about their privacy. Laws like GDPR and CCPA make sure that companies that keep an eye on what's being said in the media have to follow the rules. stricter laws could change how much and what kind of data these companies can collect, which could affect how well their programs work.
COVID-19 Impact
The COVID-19 pandemic had a significant impact on the media monitoring tools market. As the world shifted to remote work and digital communication surged, organizations sought effective ways to monitor their online presence and adapt to rapidly changing public sentiments. Instances include healthcare institutions monitoring news and social media for COVID-19 updates and businesses tracking customer sentiment during the crisis. Despite challenges like misinformation overload, the pandemic highlighted the crucial role of media monitoring tools in managing brand reputation, crisis communication, and strategic decision-making in an increasingly digital landscape.
Media Monitoring Tools Market Trends
Media monitoring tools provide data that supports data-driven decision-making in marketing, PR, and business strategies, helping organizations allocate resources effectively. Public relations professionals use these tools to measure the impact of their PR efforts, track media coverage, and assess the reach and effectiveness of their campaigns.
For example, the Coca-Cola Company used media monitoring tools to track mentions of its brand on social media in the lead-up to the release of its new campaign, "Real Magic", in February 2023. The company used the data to identify and target potential viewers with market campaigns. The campaign was a success, generating positive buzz for the company and its products.
Media Monitoring Tools Market Analysis
Learn more about the key segments shaping this market
Download Sample Ask for Discount Request Customization
The large enterprise segment held over 65% of the media monitoring tools market share in 2022, due to the pivotal role of media monitoring tools in brand management, market intelligence, and stakeholder engagement. In an era of information overload, these tools sift through vast volumes of data to provide actionable insights on consumer sentiment, competitor activities, and industry trends. Large enterprises rely on accurate data-driven decision-making, crisis mitigation, and effective communication strategies, making media monitoring tools an essential asset for maintaining a competitive edge and ensuring their brand's resonance in the digital landscape.
Learn more about the key segments shaping this market
The retail & e-commerce segment accounted for 25% of the media monitoring tools market share in 2022, owing to the heavy reliance of the retail and e-commerce industries on online reputation management, customer engagement, and trend tracking. With consumers increasingly turning to digital channels for shopping and reviews, these tools help retailers monitor online conversations, reviews, and social media mentions. Tracking customer sentiment, identifying emerging trends, and managing crises are vital in a competitive market. Media monitoring tools empower the retail sector to enhance customer experiences, adapt strategies, and maintain a positive online image.
Looking for region specific data?
North America media monitoring tools market was over 36% of revenue share in 2022, attributed to the region's tech-savvy culture, widespread digital adoption, and the need for effective online presence management. As businesses strive to understand consumer preferences and market trends, these tools offer real-time insights from diverse digital sources. With the prevalence of social media, online reviews, and news articles, organizations in North America recognize the value of media monitoring tools in refining marketing strategies, engaging with customers, and maintaining a brand reputation in the dynamic digital landscape.
Media Monitoring Tools Market Share
Major companies operating in the media monitoring tools market are
- Cision AB
- Meltwater
- Isentia
- Talkwalker
- Brandwatch
- Sprinklr
- LexisNexis Newsdesk
- Critical Mention.
These companies are majorly focus on launching new media monitoring tools solutions for different industry verticals.
Media Monitoring Tools Industry News
- In April 2023, Talkwalker partnered with Google Cloud. This partnership will allow Talkwalker to leverage Google Cloud's artificial intelligence and machine learning capabilities to improve its media monitoring platform.
This media monitoring tools market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments
Click here to Buy Section of this Report
Market, By Media Type
- Print Media Monitoring
- Broadcast Media Monitoring
- Online Media Monitoring
- Social Media Monitoring
Market, By Deployment Model
- On-Premise
- Cloud
Market, By Enterprise Size
- SMEs
- Large enterprises
Market, By Component
- Software
- Service
Market, By Industry Vertical
- BFSI
- Entertainment and Media
- Healthcare
- IT & Telecom
- Retail & E-commerce
- Others
The above information has been provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Latin America
- Brazil
- Mexico
- Argentina
- MEA
- South Africa
- UAE
- Saudi Arabia
Related Reports
FAQ'S
For a single, multi and corporate client license, the report will be available in PDF format. Sample report would be given you in excel format. For more questions please contact:
Within 24 to 48 hrs.
You can contact Sales team (sales@marketinsightsresearch.com) and they will direct you on email
You can order a report by selecting payment methods, which is bank wire or online payment through any Debit/Credit card, Razor pay or PayPal.
Discounts are available.
Hard Copy